Educational only. A personal project, not affiliated with ServiceNow. Not financial advice or a forecast.

You own NOW. Now get to know it.

A simple tool built for anyone trying to make sense of NOW.

ServiceNow, Inc.
NYSE: NOW
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Market cap
Today’s range
52-wk range

Model the fair price

Set your assumptions, and see the implied value under a simplified Discounted Cash Flow (DCF) valuation.

10-year horizon · starting from $14.0B revenue

Base case: ~21% near-term growth (in line with the latest reported full year) fading to a 3% long-run rate, a steady ~33% FCF margin, a 9% discount rate and 2.5% perpetuity growth; a middle-of-the-road path roughly consistent with recent results.

Year-1 revenue growth21.0%
Recent NOW growth ~20–22% YoY (FY25 ~21%); cRPO growth ~22%.
Terminal revenue growth (year 10)3.0%
Convention: long-run GDP-like, ~2–4%.
FCF margin (held flat)35.0%
NOW FY25 FCF margin ~31%; management targets ~35%.
Discount rate (WACC)9.0%
Convention: large-cap software, ~8–10%.
Perpetuity growth2.5%
Convention: at or below long-run GDP, ~2–3%.
Implied fair value
$169
per share · today
Implied value vs today
Implied enterprise value
$166B
Your assumptions
21%→3% growth · 35% margin · 9% WACC
Assumed revenue growth by year
Where today’s value comes from
10-yr cash flows · $66B (40%) Terminal value · $100B (60%)

60% of the implied value sits beyond year 10, in the terminal (perpetuity) assumption, which is why the WACC and perpetuity sliders move the answer more than year-1 growth.

$166B enterprise value + $7.9B net cash = $174B equity ÷ 1.03B shares = $169/share.

Today: · ~1.03B shares. A simplified 10-year DCF: growth fades to your terminal rate, FCF margin is held flat at your assumption, cash flows are discounted at your WACC, and a Gordon-growth perpetuity captures value beyond year 10. The discount rate is the annual return an investor requires. Educational, not a forecast or a recommendation.

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