Make sense of ServiceNow (NOW) stock
An independent, educational project that explains what moves ServiceNow (NOW) and what today’s price implies about the market’s expectations — using only public data. Not investment advice, and not affiliated with ServiceNow.
Price modeler →
Back out the growth and margins needed to justify today's price, and move the assumptions yourself.
Daily move
How much of a day's move is the market and sector versus company-specific.
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Valuation context →
Where NOW's multiples sit versus its own history and a few peers.
See how much of today’s move is the market, the software sector, or NOW itself.
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How this is calculated
We split NOW’s daily percentage change into three additive parts using a broad-market proxy (SPY) and a software-sector proxy (IGV): market (SPY), sector-specific (IGV minus SPY — how much software moved beyond the market), and company-specific(NOW minus IGV — how much NOW moved beyond its sector). By construction these three add up exactly to NOW’s move. This assumes a beta of about 1 to each benchmark — a deliberate simplification for now, not a fitted model.
During market hours the figures are provisional: they’re computed from the latest delayed price and keep shifting until they settle after the 4:00pm ET close. SEC filings come from EDGAR (public domain); press headlines come from a third-party feed and are shown as context only.
Prices are delayed. This is an educational tool, not investment advice, and is not affiliated with ServiceNow. (Before public launch: verify the news provider’s terms permit public display of headlines.)