Make sense of ServiceNow (NOW) stock
An independent, educational project that explains what moves ServiceNow (NOW) and what today’s price implies about the market’s expectations — using only public data. Not investment advice, and not affiliated with ServiceNow.
Price modeler →
Back out the growth and margins needed to justify today's price, and move the assumptions yourself.
Daily move →
How much of a day's move is the market and sector versus company-specific.
Valuation context
Where NOW's multiples sit versus its own history and a few peers.
You’re here
See where NOW’s valuation sits versus its own history and a few software peers.
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How this is calculated
For each company we take a live (delayed) share price and combine it with public fundamentals to get enterprise value (EV = price × shares − net cash), then EV/Revenue, EV/FCF (free cash flow = revenue × FCF margin), and Rule of 40(revenue growth % + FCF margin %). Higher growth and margins generally justify higher multiples — that’s the upward slope in the scatter, and the reason a raw multiple alone doesn’t say “cheap” or “expensive.”
Share prices are live for everyone, and for NOW both shares outstanding and net cash are pulled live from SEC EDGAR (latest 10-Q — post-split shares, and cash + marketable securities − debt). The remaining fundamentals — revenue, growth, FCF margin, and all peer figures (including their shares and net cash) — are approximate public snapshotshard-coded and refreshed manually; refresh them from each company’s latest filings before relying on the figures. Peers shown: Salesforce, Workday, Adobe, Datadog.
Prices are delayed. This is an educational tool, not investment advice, and is not affiliated with ServiceNow. Multiples are context to ground the reverse DCF, not a valuation or a recommendation.